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百度ocpc优化技巧,百度ocpc经验心得

百度ocpc优化技巧,百度ocpc经验心得

百度ocpc优化技巧_百度ocpc经验心得总结!自从百度推出OCPC的投放模式以来，现在做百度竞价掌握好百度ocpc优化技巧已经是必备的技能了。玩好了他就是爆量神器，带来不错的营销效果，达到降本增效的...

<img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

06月20日6,232 views评论

关键词分配规则是什么？分配不清晰账户没效果？

关键词分配规则是什么？分配不清晰账户没效果？

关键词分配规则是什么？分配不清晰账户没效果？从事营销工作多年，时常听到做SEM优化的同学说，最近流量不行，成本高，一听到群里大多数人都是差不多的时候，大家又都安静了许多，兴许想差的不止我一个。然而，...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

07月08日1,246 views评论

竞价推广该如何控制流量？

竞价推广该如何控制流量？

竞价推广该如何控制流量？何为竞价？竞价说白了其实就是花钱买流量的过程。不管您是新手还是竞价老鸟，在竞价推广的时候，所做的努力其实都是围绕着“提高账户转化率”这个最终目的而展开的。

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月05日16,494 views3

应对恶意点击,竞价员必须面对的坑

应对恶意点击,竞价员必须面对的坑

应对恶意点击,竞价员必须面对的坑。“恶意点击”是竞价员最深恶痛疾的一件事，因为它代表着竞价成本的增加，最重要的是不会带来任何转化行为。虽然搜索引擎平台针对恶意点击出了很多规则，但毕竟“上有政策，下有...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月01日18,544 views评论

如何建立SEM账户？读完这些领你恍然大悟

如何建立SEM账户？读完这些领你恍然大悟

如何建立SEM账户？读完这些领你恍然大悟。网上一搜一大把的账户结构搭建我想大家都看腻了，今天西安竞价托管分享小兔的一种思维方式向你讲述不一样的账户结构搭建。账户搭建就好比盖房似的，草房、木房、砖房虽...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月01日12,708 views评论

关键词出价技巧:学会这6招不愁没流量！

关键词出价技巧:学会这6招不愁没流量！

关键词出价技巧:学会这6招不愁没流量！竞价说白了就是花钱抢流量。我们都知道关键词对于账户的重要性，也知道出价对于关键词的重要性。那么，该如何制定出合理的关键词出价策略，用最少的钱达到最好的效果呢? 关...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月01日3,702 views评论

论竖屏时代:优化手机着陆页对账户转化的影响

论竖屏时代:优化手机着陆页对账户转化的影响

论竖屏时代:优化手机着陆页对账户转化的影响。据《第40次中国互联网络发展状况统计报告》显示，截止到目前，我国网民使用手机上网的比例达到96.3%。而对于广告主而言，竞价广告的投放比例也在渐渐倾向移动端...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月01日13,689 views评论

点击率90%的创意是如何修炼而成的？

点击率90%的创意是如何修炼而成的？

点击率90%的创意是如何修炼而成的？竞价员日常思考逻辑：“我KAO，关键词点击量又下降了，又得重写创意”，然后一万头羊驼从心中奔驰而过。其实在小兔子看来，有时不是你的创意不够好，只是缺少一张图片。 ...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月01日14,090 views评论

新规之下：医疗账户优化指南及广告创意案例

新规之下：医疗账户优化指南及广告创意案例

广告法实施之后，广大医疗SEMer普遍反映广告展现不足、点击率大幅下滑、“流量下降”。未来医疗SEMer该如何优化账户？需要get哪些新的技能？本文针对这些问题会做进一步的分析和解...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月12日17,630 views3

竞价之教育推广前必做的十大细则

竞价之教育推广前必做的十大细则

从国内大多数选择PPC竞价广告的企业来看，大部分选择的都是百度的产品。从效果上看并不是所有的企业的投资回报率都是令人满意的。原因往往是没有对PPC竞价广告做一个细致的分析。笔者从14年就开始在某企业...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

05月12日16,412 views评论

提高咨询转化率从

提高咨询转化率从”3个相关”开始

第一个相关性：创意和词第二个相关性：词与着陆页第三个相关：着陆页与访客心里文章目录很多时候，我们新建的计划或单元，及时细分了词，创意都针对性地逐个排查了，有展现、有点击，但就是没...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

02月16日7,824 views3

浅谈SEM推广中时段优化的重要性

浅谈SEM推广中时段优化的重要性

浅谈SEM推广中时段优化的重要性!2016年当下，面对网络市场情况(网站优化被k，竞价成本攀升)。此时，更能突出推广时段在竞价中的重要性，这种时候我们也更应该重视推广时段在竞价中所发挥的作用。相信大...

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01月18日14,259 views2

百度统计账户如何设置

百度统计账户如何设置

百度统计设置—账户设置邀请账户设置 1、【设置】页面上点击【账户管理】到达账户管理页面，点击【新增权限账户】 2、填写接受账户的信息，勾选要分享的权限报告。如需要分享页面点击图的报告，即在报告前打钩...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter' height='64' width='64' />

08月18日9,100 views评论

竞价推广之广泛匹配运用五步曲

竞价推广之广泛匹配运用五步曲

怎么样才能让广泛匹配既发挥功能优势提升转化量，又能稳定转化成本呢?笔者来说下对广泛匹配的营销五步。全为抛砖引玉，如果你有更好的建议，欢迎和笔者交流。

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

08月13日4,599 views评论

百度关键词质量度优化第一篇：相关性优化

百度关键词质量度优化第一篇：相关性优化

百度关键词质量度优化第一篇：相关性优化。做账户其中有一项基本的功夫是必须做的，那就是关键词和账户质量度的优化，想要优化质量度我们先来看看营销质量度的因素有哪些?　从而我们才能很好地去实施优化操作。影...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

03月04日8,172 views14

百度竞价账户关键词拓展需注意的3个问题

百度竞价账户关键词拓展需注意的3个问题

这几天手头也在做几个账户，然后都涉及到账户结构优化，搭建一部分的新计划，所以会涉及要挖掘一部分的核心关键词。以我手头接手百度竞价账户为例，除了极个别的账户做的还比较精细，其他的账户都比较粗犷。这个的...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter' height='64' width='64' />

01月29日3,948 views4

百度“便捷管理”更新力助移动搜索推广

百度“便捷管理”更新力助移动搜索推广

百度“便捷管理”更新力助移动搜索推广就我个人做搜索推广这些时间来看，在国内百度的推广管理工具的用户体验还是蛮不错的，目前至少你能想到的功能都有。而搜狗无论是在线后台还是推广管家都想必百度逊色多了。 ...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

01月09日6,888 views9

一个SEM营销推广方案该怎么写？

一个SEM营销推广方案该怎么写？

一个SEM营销推广方案该怎么写？首先你要知道，sem不单单是竞价，它包含seo和ppc竞价、网盟等以搜索引擎为阵地的营销的总称。不过目前很多人喜欢把投放一个ppc广告，做个网盟投放就叫做SEM了，其实...

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09月19日5,672 views4

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