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什么是营销人？营销人是干啥的？

什么是营销人？营销人是干啥的？

什么是营销人？营销人是干啥的？其实国内外，很多人都很准确的把营销人讲的很明白。因为国内中小企业对营销人的定位是模糊的，社会大众对营销人也有所误解。比如下图中这些企业职位以及大众眼里营销人所干的工作。 ...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

07月14日5,908 views评论

如何提升广告变现效率？1个公式搞定！

如何提升广告变现效率？1个公式搞定！

广告主投放广告最终的目的是变现，但在广告投放的过程中，总会因为各种各样的原因，造成广告的变现效果不理想。今天我们广告优化来说一下如何提升广告的变现效率

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

06月01日12,464 views1

新形势下医院网络营销应该怎样做？

新形势下医院网络营销应该怎样做？

新形势下医院网络营销应该怎样做？医院网络营销和新媒体营销谁主浮沉？新形势下医院营销出现了两大正营：医院网络营销和新媒体营销。在各个网络渠道都竞争异常激烈的今天到底二者谁能够主宰医疗...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

10月24日9,879 views5

做内容营销从学会讲故事开始

做内容营销从学会讲故事开始

网络营销发展到今天起营销手段层数不穷，其中内容营销为当下自媒体和软营销的重头戏，在英文中“story telling”一词为讲故事的意思，做内容营销从学会讲故事开始。说道讲故事，很多人就会想起小时候...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

10月19日16,331 views3

内容营销趋势将如何发展？

内容营销趋势将如何发展？

互联网发展到今天已经是用户体验为王的时代，内容营销注重从高质量的内容方面吸引读者达到营销的目的。在过去的一年里内容营销协会CMI和全球各个企业的营销人员交流探讨了未来内容营销趋势将如何发展，很多营销大...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

10月18日15,703 views评论

27条做内容、做内容营销必学的套路

27条做内容、做内容营销必学的套路

今天分享27条做内容、做内容营销必学的套路，嘿嘿。不要阴笑，我知道提起“套路”坏小子都会露出一脸阴笑。好了，下面先来一个小故事。昨天朋友请吃饭，说自己发现了一个服装定制店，在他家楼下很好，可以试穿...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月30日16,746 views3

怎么做好内容营销、如何做好内容营销

怎么做好内容营销、如何做好内容营销

内容营销不仅仅是讲故事那么简单，内容营销包含很多东西，尤其是如今越来越多的企业想做内容营销来宣传他们的产品或者企业本身。所以，怎么做好内容营销、如何做好内容营销成为关键，一个成功的内容营销必须让你的内...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月29日12,413 views评论

内容营销怎么做？

内容营销怎么做？

内容营销怎么做，怎么开始你的内容营销，了解一个个品牌故事你就不难发现，很多企业都借助品牌故事的讲述，使得企业形象化、人格化，从而促使企业理念融入消费者心里。内容营销怎么做，今天分享一下几个方面。 1、...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月28日12,923 views1

流量内容和存量内容的区别

流量内容和存量内容的区别

没有互联网的时代，你必须有经典传世佳作才会引起社会关注，他人认可，不过幸好现在有了互联网，就算是放个屁都可以被别人听见，都可以完好存储，也许还会散发新的味道。不管是网络上还是现实线下，一个内容的传播能...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月28日14,478 views评论

什么是内容池？

什么是内容池？

什么是内容池？做优化是就有“内容为王”之说。现在内容营销当然内容必然为王。一个段子、一手好歌曲、一篇好文章都是好内容营销材料，当大量的内容汇聚是，就形成了内容池。如同山川河流汇聚，便形成大海一样，做内...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月28日6,455 views评论

内容营销是什么？

内容营销是什么？

内容营销是什么？网上很多内容把内容营销说的很神乎，说了一大堆有的人还是脑子一团浆糊，内容营销到底是什么，笔者今天借助王发利SEO博客分享什么是内容营销。内容营销解释：内容营销是什么?以文字、视频、...

09月28日5,246 views评论

关于事件炒作的一些问题

关于事件炒作的一些问题

什么是炒作？炒作就是有意通过透露某种似是而非的绯闻或异常现象来吸引媒体报道，以使自身达到某种得名或获利的目的，没事找事的事件营销。

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月22日3,937 views评论

网络营销炒作有哪几种方式？

网络营销炒作有哪几种方式？

当前，网络炒作现象日益突出，且愈演愈烈。究其原因，网络炒作的日趋泛滥与网络媒体的快速发展、浮躁的社会心态息息相关。

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月22日3,169 views评论

如何提高移动站在百度质量度的等级？

如何提高移动站在百度质量度的等级？

做账户有账户质量得分，关键词从最初的星级到现在的五星十分制，以及到现在百度出台的移动站点质量度，可见在移动推广时代，用户体验优先的原则是越来越突出了。以前也许你投钱就可以获得展现，但是现在不行了，百度...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

02月07日7,268 views11

网络营销行业发展趋势

网络营销行业发展趋势

以下内容来自《王通：网络营销行业发展趋势》，在触电会做的2小时演讲内容，文字由龚文祥整理，信息量非常大，内容价值很高。一、企业错误观念：企业容易被媒体所宣传的概念给误导。门户网站、博客，分类，视频...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

02月03日4,815 views5

百度推广助手常见系统错误大全

百度推广助手常见系统错误大全

最近这几天，很多新手竞价朋友问到自己的推广助手，不断地提示“下载错误”，问到应该如何来解决。百度凤巢\推广助手常见系统错误整理百度凤巢系统和百度推广助手，其实会经常性的出现一些小bug，当然如果你问...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

01月29日10,586 views6

优化质量度的方法有哪些？

优化质量度的方法有哪些？

优化质量度的方法有哪些？关键词质量度优化不上去怎么办？怎样优化关键词的质量度？刚开始做竞价的时候大家想必都有这样的疑问。其实官方意见给出了基本的优化思路——账户结构细化、提高点击、撰写高质量创意、稳定...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月22日5,669 views6

百度网盟推广中关键词定向

百度网盟推广中关键词定向

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12月03日7,294 views5

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