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新形势下医院网络营销应该怎样做？

新形势下医院网络营销应该怎样做？

新形势下医院网络营销应该怎样做？医院网络营销和新媒体营销谁主浮沉？新形势下医院营销出现了两大正营：医院网络营销和新媒体营销。在各个网络渠道都竞争异常激烈的今天到底二者谁能够主宰医疗...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

10月24日8,505 views5

新规之下：医疗账户优化指南及广告创意案例

新规之下：医疗账户优化指南及广告创意案例

广告法实施之后，广大医疗SEMer普遍反映广告展现不足、点击率大幅下滑、“流量下降”。未来医疗SEMer该如何优化账户？需要get哪些新的技能？本文针对这些问题会做进一步的分析和解...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月12日17,630 views3

SEO团队分工协助运营下的4种模式

SEO团队分工协助运营下的4种模式

SEO团队分工协助运营下的4种模式随着新形式新常态，曾经SEOer辉煌的时代已经过去，seo单打独斗已经不具备优势而出现，想要通过自己掌握的搜索引擎自然排名机制的知识做网站优化服务或者替别人工作，建立...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月05日16,511 views2

新手如何做好医疗SEO？该怎么做？

新手如何做好医疗SEO？该怎么做？

新手如何做好医疗SEO？该怎么做？曾有人问医疗SEO该怎么做，尤其是新手。我想很多老鸟都是从新人走过来的，虽然医疗SEO相对来说是男一点，不过只要有一颗恒心，多学习、选好方向坚持新人也能做好医疗SEO...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月04日18,804 views1

管理

民营医院该如何做好品牌建设？

微营销时代带给我们的是一次挑战也是一次革新，以往营销粗放式的模式已经一去不复返了，现如今要做好品牌建设，必须赋予品牌更清晰的人格化，在产品、技术和管理构成品牌核心的同时，在赋予品牌以文化及人格化，或是...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

07月30日14,693 views评论

如何收集医疗文案素材？

如何收集医疗文案素材？

如何收集医疗文案素材?创新源自对已有事物的了解，没有对现有事物奠定基础，创新可以说是空谈，当然，创意也是一样，若作为一个医疗文案，平时对素材收集不够上心，想写出好稿子就那么容易了。这就说明了，收集资料...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

01月23日14,877 views评论

医疗seo怎么做,浅谈医疗网站的优化推广方向

医疗seo怎么做,浅谈医疗网站的优化推广方向

医疗seo怎么做,浅谈医疗网站的优化推广方向.大家都知道，百度对于医疗行业是即憎之又爱之，憎是因为医疗seo们的垃圾信息太多了，从百度针对医疗seo的调整和打压就可以看的出来;爱之是因为，医疗的竞价推...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

08月11日15,204 views评论

网络营销行业发展趋势

网络营销行业发展趋势

以下内容来自《王通：网络营销行业发展趋势》，在触电会做的2小时演讲内容，文字由龚文祥整理，信息量非常大，内容价值很高。一、企业错误观念：企业容易被媒体所宣传的概念给误导。门户网站、博客，分类，视频...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

02月03日3,509 views5

怎样做一名合格的医疗软文标题党？

怎样做一名合格的医疗软文标题党？

怎样做一名合格的医疗软文标题党？总体来说需要做到：简练、具体、可读性、互动性、点击欲望。好的文章标题能增强站内文章标题的吸引力，促使更多的pv流量，从而使医院品牌更多地展示出来.(自然搜索、竞价点击...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

01月29日3,873 views6

网络医疗编辑应该做什么？

网络医疗编辑应该做什么？

网络医疗编辑应该做什么看到身边不少童鞋从事着医疗编辑一职，想想自己一直在医疗行业工作，起初也是从编辑开始的! 在这之间，有过徘徊、焦虑、无聊、枯燥，但是这些对于我来说都是很正常的，因为这些是医疗se...

<img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月16日12,457 views评论

医疗营销新格局下的三大方向

医疗营销新格局下的三大方向

在医疗方面从业两年多了，多多少少学习了一点皮毛，就民营医疗这块来说，发展到现在在国家政策的不断调整下逐渐趋向正规化了。这意味着政策上的民营医疗开办更加的具有灵活性，资本更加灵活，不过话有说回来了医院在...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

07月07日11,966 views评论

医院微信营销技巧怎么操作

医院微信营销技巧怎么操作

对于医疗营销这块，新的推广渠道有所增加，不在是单纯性的传统媒体或者是推广帖子，现在比如微信、微博、QQ智能手机端营销逐渐崛起。在医疗中移动端的就诊人数也在逐渐占据着到诊份额。很多企业，尤其是高服务类的...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

02月18日2,887 views评论

医院网络推广新思路

医院网络推广新思路

医院网络推广新思路：医院网络推广除了进行传统的邮箱、博客、论坛推广之外，因为医院主体的特殊性，还有很多其他推广方式。下面就给大家做一个简单的汇总，仅供参考。 15条医院网络推广方式全盘分析： 1、活动...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter' height='64' width='64' />

02月10日4,071 views4

医疗行业网站专题制作流程

医疗行业网站专题制作流程

网站运营负责人，在确定好专题名称之后，每周五之前报给策划部经理。废话就不多说了，下面简单说说医疗行业网站专题制作流程：一、专题的选择 1、病种专题病种专题内容要涵盖与疾病有关的所有东西，主要突出疾...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefOzD.png' class='avatar avatar-64 photo letter' height='64' width='64' />

02月10日3,360 views评论

社交媒体与搜索营销整合三大优点

社交媒体与搜索营销整合三大优点

社交媒体与搜索营销整合三大优点整合优化点之一：丰富内容内+关键词通过搜索引擎得知的热门关键词和一些热门话题、热门搜索，人们关注度较高的，可以建立社交话题、社区交流讨论。反过来，社...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefjQe.png' class='avatar avatar-64 photo letter' height='64' width='64' />

12月11日7,672 views15

民营医疗线下一对一转诊网络

民营医疗线下一对一转诊网络

民营医疗线下一对一转诊网络，大家都知道2013年百度对于医疗站点的打击，导致很多医疗网络营销方向逐渐调整，很多的网站命丧黄泉，据了解有的同行做了几百个、甚至上千个站的站群活下来的寥寥无几，这个时候我们...

<img alt='王发利' src='https://s1.ax1x.com/2020/10/25/BefqJK.png' class='avatar avatar-64 photo letter' height='64' width='64' />

09月07日4,775 views2

医疗营销应回归本质从：从质量做起

医疗营销应回归本质从：从质量做起

互联网高科技不断发展的今天，给很多企业带了极大的方便，无论是从技术上还是在营销上都是强有力的动力。就拿现在全国各地都做的很火很暴力的行业——民营医疗来说，医疗网络营销不断地在做着探索、调整、尝试。从医...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Behuoq.png' class='avatar avatar-64 photo letter' height='64' width='64' />

07月28日3,633 views评论

民营医疗营销：怎么样抓质量？

民营医疗营销：怎么样抓质量？

首先，从从医者本身抓起我们要知道的是医院服务质量和医疗水平才是医院在整个整合营销中的基础，也是核心。医疗人员需要专业性，更需要执业操守好。而不是为了省钱找个其他医院因医疗事故被开的医生(当然被开之后...

<img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' height='64' width='64' data-src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='王发利' src='https://s1.ax1x.com/2020/10/25/Befbi6.png' class='avatar avatar-64 photo letter' height='64' width='64' />

07月28日3,859 views评论

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